Deputy Manager, Brand & Marketing · Sanmar Properties Ltd
7+ years driving measurable growth through data-backed media buying, full-funnel lead generation, advanced analytics, and marketing automation — across real estate, e-commerce, and NGO sectors.
I don't just run ads — I build lead machines and growth systems.
I'm a data-driven digital marketing professional with 7+ years of experience turning ad budgets into measurable business outcomes. My specialty lies in real estate performance marketing — managing multi-channel campaigns across Meta, Google, LinkedIn, and third-party partners that serve both local Bangladeshi and Gulf NRB markets simultaneously.
At Sanmar Properties, I oversee the full digital marketing function: from campaign strategy and media buying to GA4/GTM tracking, Looker Studio dashboards, n8n marketing automation, and cross-functional alignment with sales and call-center teams. I don't just generate leads — I optimize the entire funnel to maximize SQL conversion.
My technical edge includes server-side tracking (95%+ data accuracy), AI-integrated workflows, and Python-powered analytics. I believe every marketing decision should be backed by clean, reliable data.
Full-spectrum digital marketing expertise — from strategy to execution to measurement.
7+ years of progressive growth in digital marketing leadership.
Leading the full digital marketing function for one of Bangladesh's leading real estate developers. Responsible for strategy, execution, analytics, and cross-department alignment.
Real campaigns, real budgets, real outcomes — documented end to end.
Generate high-quality residential property leads for Orchard Garden project targeting both local Chittagong buyers and Gulf-based NRB investors — while keeping CPL below ৳500/lead and maintaining strong MQL-to-SQL conversion ratios throughout the year.
July was the best-performing month with a CPL of just $1.43 — achieved by tightening audience targeting after analyzing 6 months of data. Q3 creative refresh (video-first) drove 55%+ MQL ratio vs. 49% YTD average.
Green Park is Sanmar's flagship Chittagong residential project. Campaign ran 7 waves across 10 months with simultaneous targeting of local buyers and Gulf (UAE, Saudi, Qatar) NRB investors — two distinctly different buyer psychologies requiring separate messaging and creative.
March was the highest-lead month (414 leads) at $3.27 CPL while November delivered the lowest CPL ($1.66) through hyper-targeted retargeting of warm audiences built over 8 months.
Artemis Fashion was running Meta Ads with a 1.5× ROAS — barely above break-even and unprofitable after COGS and overheads. Campaigns lacked proper audience structure, creative testing, and conversion tracking accuracy.
Week 1–2: Full audit, pixel fix, CAPI setup, structure rebuild
Week 3–4: Creative testing phase — 12 variations launched
Month 2: Scale winning ad sets; audience layering and lookalike expansion
Month 3+: ROAS sustained at 7–8× with monthly optimization
Daring Active, a growing Bangladeshi activewear brand, had multiple product lines but fragmented Meta Ads campaigns with no clear funnel structure. High awareness spend was not converting to purchases efficiently — ROAS was below profitability threshold across most campaigns.
Facebook: Primary — 305 purchases tracked, ৳81K+ spend
Instagram: 38 purchases, ৳76K spend — strong for lifestyle creatives
Audience Network: Supporting reach at ৳8.87 CPM
Ongoing (SS25): 1,134 adds to cart, 493K impressions, ৳173K spend
Complete 2025 lead generation data across all campaigns and channels.
Results delivered for clients across fashion, sportswear, education, healthcare, travel, and agriculture.
Rebuilt Meta Ads structure, installed server-side tracking, A/B tested 12 creatives. Delivered 433% ROAS growth within 3 months.
Data-driven Meta Ads campaign driving admissions for school and madrasa. Optimized audience targeting and ad creatives for enrollment conversion.
Meta Ads restructure for activewear brand — product-line campaigns, Advantage+ Shopping, 3-tier audience strategy. 3.29M impressions, 1.98M reach, ৳95K managed spend. Built Looker Studio dashboard for ongoing visibility.
Managed paid Facebook campaigns for public health awareness across COVID-19, mental health, child safety, and citizens' voice topics. Delivered 300K+ reach across 12+ campaigns at ultra-low CPE ($0.002–$0.01) on minimal budgets ($5–$8/campaign).
Established digital marketing presence for agro brand. Content strategy, social media setup, and initial paid campaign launch.
Digital presence setup and Facebook page management for Umrah & Hajj travel brand. Content strategy and audience targeting focused on faith-motivated travelers. "Travel Beyond Boundaries, Guided by Faith."
Performance campaigns on Meta targeting travel enthusiasts. Audience segmentation by travel interest, budget, and destination preference.
Continuously upskilling across platforms, analytics, and AI tools.
Interactive tools, calculators, dashboards, and templates I've built for marketing optimization and business operations.
Open to senior digital marketing roles, consulting projects, and strategic partnerships. Let's talk about what I can deliver for your business.